Value added selling is an effective sales technique that relies in developing on the inherent values of the services and products. By its nature the value added selling techniques are more scalable. It offers customized approach that needs input from the defined range potential customers. With the passage of the time the concept of these techniques are popular. It is more vital to improve the sales of the business. It improves the prestige of the business in the eyes of customers and prospects. There are several ways to increase sales of the company but these techniques are more effective.